Being found on the Search Engine Results Pages (SERPs) is heavily dependent on making sure that your site has the proper search engine optimization (SEO) done. At Traffic Light Media, we take care of all on-page and off-page optimization for you along with Google My Business Optimization and more.
On-Page search optimization is the most important way to get your site ranked higher in the search engines. There’s no doubt that this is true, because there have been multiple studies showing on-page SEO is pivotal to making sure your site ranks higher than your competitors.
After you’ve optimized your site itself, there are several things to do in what’s called Off-Page search engine optimization. While it’s not quite as important as on-page optimization, the optimization done separate from your website is what will increase your rankings if you and your competitor have sites of equivalent value to the end-user.
It’s no secret Google has the search engine market cornered. As a small business, one of the most crucial things you can do is to have an appropriately optimized Google My Business Listing. Research shows over 60% of users will look solely at the top 3 GMB results when searching for local services.